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The CONTOR Studio Story
CONTŌR was born out of the need for a new kind of skincare experience
After years of performing cosmetic injectables, we grew frustrated with the industry’s focus on short-term results that often sacrifice long-term outcomes. We felt pressured to follow traditional industry standards that lead to people looking the same in the long run. At most modern med spas, treatment options can be overwhelming and natural results are overpromised but underdelivered. Don’t we all know that classic “overdone” look?
As young professionals we craved a brand made specifically for us; specializing in minimal downtime enhancements that look good today and even better long term. We aspired for truly individualized regimens that enhance our best features rather than making us look like someone else. That is where CONTŌR comes in. Our unique approach addresses the aging process above and below the skin simultaneously, helping you optimize the way you look, feel, and perform.
Meet Our Team
CEO and Co-Founder
Dafna Gershoony
CEO and Co-Founder
Dafna is a board-certified, New York State Licensed PA specializing in cosmetic dermatology for all skin types. Her passion for aesthetics and attention to detail began in college, where she earned a triple major in Art, History, and Chemistry. She went on to receive her Master’s in Physician Assistant Studies with high honors from Pace University.
With over six years of experience working alongside top cosmetic dermatologists in New York City, Dafna has established herself as a trusted authority in the field. In 2019, she joined a medical aesthetics startup serving NYC and the Hamptons, where she was quickly named Head of Skincare and played a pivotal role in scaling the brand’s success.
Recognized for her refined aesthetic eye and clinical precision, Dafna is celebrated for her ability to achieve elevated, natural-looking results through bespoke combinations of injectables and medical-grade skincare. Her approach, which emphasizes skin health and whole-body wellness, forms the foundation of CONTŌR’s treatment philosophy.
Beyond clinical practice, Dafna is a renowned industry consultant who enjoys teaching, training, and giving academic lectures. A lifelong New Yorker, she spends her free time with family, exploring the art world, traveling, and giving back to her community.
Brad Crerar
COO and Co-Founder
COO and Co-Founder
Lead Injector
Maggie Hartz, PA-C
Lead Injector
Maggie is a Board-Certified Physician Assistant in New York, with a Bachelor’s in Biology from the University of San Diego and a Master’s in Physician Assistant Studies from Touro College in Manhattan. She began her career on the Lung Transplant team at Columbia University Medical Center, where she developed a strong medical foundation rooted in precision and attention to detail—skills that have translated seamlessly into aesthetic medicine.
Her journey into aesthetics began at a high-volume medical aesthetics practice, where she underwent extensive procedural training and quickly became a top provider, treating approximately 300 patients per month with aesthetic injectables and medical-grade skincare. Driven by a desire to grow professionally, Maggie joined the plastic surgery practice of Dr. Umbareen Mahmood, working in both surgical and non-surgical roles.
Maggie now serves as the Lead Injector at CONTŌR, specializing in facial balancing and customized treatment plans that deliver natural, confidence-boosting results. She prioritizes preventative care to help patients achieve long-term success.
Maggie is passionate about beauty and wellness and stays current with the latest industry trends. A New York City resident for nearly a decade, she enjoys exploring the city, trying new restaurants, traveling, and catching up on her favorite reality shows.
Cassandra Noukeo
Store Lead
Cassandra Noukeo
Master Aesthetician
Cassandra is a New York State Licensed Aesthetician whose journey into aesthetics began with a fascination for beauty and a desire to help others feel confident in their own skin. After graduating with high honors at Christine Valmy, she launched her career dedicated to enhancing one’s natural beauty and prioritizing self-care. Cassandra focuses on a gentle approach to achieving a healthy, glowing complexion with an emphasis on hydrating, nurturing and protecting the skin barrier. Her greatest joy comes from seeing the impact of her work as her clients leave feeling refreshed, revitalized and confident. Alongside her aesthetician license, Cassandra is also licensed in tattoo artistry with a certification in permanent makeup, specializing in brow micro shading. Her commitment to continuous learning guarantees that she remains at the forefront of industry trends, constantly refining her skills and excelling in her craft. In her spare time, Cassandra enjoys baking, going on road trips, scenic hikes, and playing tennis.
Store Lead
Whitney Hodnett
Licensed Master Aesthetician
Whitney is a board-certified licensed master aesthetician from the advanced Dermalogica Academy. Throughout her career, she has achieved post grade certification from the International Dermal Institute, as well as numerous device and laser certifications. With a passion for skincare and a commitment to helping clients achieve their aesthetic goals, Whitney brings 8 years of experience in dermatology and medical spa settings. Specializing in advanced skincare treatments, she offers services tailored to address individual skin concerns and enhance natural beauty. Her specialties include microneedling, peels, and facials. Whitney believes education and at-home skin care are just as important as in-office treatment, making sure clients leave with knowledge as well as results. Whitney was People magazine’s pick for their “Not a drop of makeup” portfolio in the annual Beautiful People issue, treating a-listers both on and off set.
Licensed Master Aesthetician
